La marionnette artistique Yuanyuan de la version IPTaibai a remporté le prix d'argent lors de la 2ème Compétition de Conception Créative d'Artisanat et d'Art en 2023.

Background

In order to implement the important instructions and instructions of General Secretary Xi Jinping on the revitalization of traditional handicrafts, and to showcase the contemporary style of traditional crafts, the 3rd China Arts and Crafts Expo, hosted by the China Light Industry Federation and supported by the China Finance and Trade Light Textile and Tobacco Workers' Union, co-sponsored by the China Arts and Crafts Association and the China Light Industry Jewelry Center, was successfully held in Nanjing on May 29th.

Creative Design Contest

The 2nd Arts and Crafts Creative Design Contest, held during the Expo with the theme of 'New Ideas for Chinese Crafts', aims to integrate modern design concepts and promote the wide application of traditional culture in modern life. Among them, the work 'Lingtu Jirui' by the Yuanmao Ren IP Art Cloisonne Edition won the Silver Award.

Development of Art Forms

In today's development of diversified cultures, art forms are no longer limited to single presentations. By implementing the 'Art + Literature' integrated development strategy, we will stimulate the innovative and creative vitality of Beijing's arts and culture, and promote the Beijing culture and Chinese culture to the international stage.

Innovation de l'IP Yuanmao Ren

The 'Yuan Mao Ren IP' is a creative project initiated by the Hanzu Art Lab to explore new developments in the fusion of art and collaboration through the concept of platform art and co-creation. It implements an innovative 'Literature and Art+' fusion development strategy, stimulating creativity and innovation in the capital's literature and art scene, and generating new expressions of Chinese art, exporting new energy for Chinese IP.

The production of the 'Yuan Mao Ren IP' art figurine in the Cloisonné version.

As a representative inheritor of the traditional Beijing intangible cultural heritage project Cloisonné, Zhang Xu and Hu Pengfei collaborated to create the 'Yuan Mao Ren IP' art figurine in the Cloisonné version. This is an innovative practice by the Hanzu Art Lab combining traditional craftsmanship with modern design concepts.

The significance and goals of the 'Yuan Mao Ren IP'.

Han Zu Art Lab has created a new and diverse urban national trend IP, 'Yuanmao Ren', by IP-izing the century-old urban intangible cultural heritage symbol 'Tuer Ye'. Through cultural imagination of Beijing and Chinese mythology, it aims to inherit, interpret, and extend the mascot of Beijing from the perspectives of intangible cultural heritage, literature, art, fashion, and the metaverse. At the same time, this IP has also attracted a younger audience, exploring new forms of intangible cultural heritage, culture, art, fashion, and commerce.